Logical Fallacies


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By definition, a logical fallacy is a flaw in reasoning, for example a ‘slippery slope’, a middle ground. I will be looking at appeal to (improper) authority – saying that because an authority thinks something, it must be true. For example, using a celebrity to endorse a product; someone who many people see as an authority will encourage or convince them to buy a product, which allows the company to capitalise from logical fallacies. This can also be applied to expert endorsement, e.g. ‘9 out of 10 dentists recommend…’ and so on.

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One thought on “Logical Fallacies

  1. Actually, the fallacy of argumentum ad vericundiam is more properly an appeal to an inappropriate authority. When you think about it, we need to trust experts for all kinds of things we may not know about. This doesn’t mean that they are always right and we need to be able to question what we are told even by them. Even so, a dentist telling us that a certain brand of toothpaste is a good one is a lot more valid than a celebrity who has no qualifications in dentistry at all.

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